HBO has a new ad running on social media that looks to be a plug for the network, but also feels a bit like a political statement, borrowed from the ancient yogic texts.
The ad reads “It’s What Connects Us.” The video that accompanies the ad portrays a variety of HBO actors and actresses saying “ah”, one at a time, until they all slowly melt together. Together their voices create the familiar tone that accompanies the HBO logo at the start of all of their programs.
It’s an absolutely brilliant use of one of the great teachings of yoga: “we are all connected”. This theme is found throughout ancient yoga texts from Yoga Sutras to Bhagavad Gita. There is so much about this idea in yoga, but the ad specifically reminds me that the sound “om”, or “aum” as it is traditionally written, is believed to be the sound of the universe working together. HBO is missing two of the syllables–it is actually pronounced “ah-oh-m”, in three syllables, but still, the meaning is similar.
When we chant “aum” in community, the result is much like the sound we would hear if flying high above the earth, listening to all beings at work and play. The constant buzz of people milling about their days creates a beautiful and meaningful vibration. It confirms that every life has a unique and important purpose.
It’s interesting to note, also, that the three syllables in “aum” each have a meaning–the A stands for creation, U stands for preservation, and M stands for dissolution. The entire life cycle in one word!
I love how this ad demonstrates the importance of perspective to recognize connection. We all need to take a step back once in a while. right?! Although each individual “ah” in the video is not particularly inspiring, as the faces blur and the voices blend, it makes a joyful noise.
Maybe you have noticed this in your yoga classes? Some classes offer three “aums”, and the first can sound cacophonous, but by the third, the sound is quite beautiful. This phenomenon occurs because we begin our chant alone, but quickly find our connection to each other through shared energy.
It’s a lot like life–so much of what we do each day can feel mundane, disconnected, and less than inspiring, especially if we do it alone. Taking a step back, however, we realize that we each have important work to do, and we begin to see that everything works together for higher purposes. Our responsibility is to stay on our unique path–yogis call this dharma–and trust the struggles, believing that everything that happens holds meaning.
Perhaps most importantly, HBO’s “It’s What Connects Us” ad reminds us that the idea of separation is an illusion. Our minds may tell us that we are alone, but the truth is that we are all connected, even if it sometimes does not seem that way. The high and the low, the good and the bad, the interesting and the boring, the beautiful and the ugly, all support the beautiful harmony of the universe. Just as the artist uses dark and light colors to define his work, the contrasts of life are necessary and beautiful forces for connection. Thank you, HBO, for this reminder.