This morning, instead of the usual carpool drop off, I walked into my daughter’s preschool to deliver her, and some healthy, gluten-free snack alternatives, to her teacher. As I pulled out the roasted pumpkin seeds, dried cherries, orange-infused cranberries, sunflower seeds, and raisins, and she replied with “I don’t know how you find all this stuff!”
It struck me as so funny. I laughed, and said “It’s just what I do.” But what I should have said is this:
I find this crazy healthy stuff on the outside of the grocery store. It almost seems hidden. Usually in the way back. Sometimes near the produce. Or in the organic aisle. And everywhere but the front and middle of the store, where the big food manufacturers pay to promote their highly addictive disease-causing products. Like Walter White in “Breaking Bad”, they are all fighting for market share, and will do anything to improve their personal position, no matter how much long term damage it might inflict on others. I don’t know about you, but I don’t want Walter White, or anyone with his lack of ethics, influencing decisions about my family’s health.
Earlier this week, the NY Times published an article on this very subject called “The Extraordinary Science of Addictive Junk Food”. It’s long, somewhat shocking, and potentially life changing. Set aside time to read it, process it, and talk to your family and friends about how these companies use science to create addiction.
The major food manufacturers are not particularly concerned about public health. There’s no question about it. And there’s also no easy fix. But the more we learn about, and talk about, what’s in our food, where it came from, and how it effects our body, the easier it will be for those of us who think food matters to create the crazy healthy life we desire.